CME – Content Marketing Engineer
Full Curriculum + Teaching Structure
MONTH 1 – FOUNDATION + THINKING
Week 1: Digital World & Opportunities
Theory: Market concepts, Real vs Fake, Marketing vs Sales vs Branding, Creator economy.
Practical & Output: Analyze 5 creators, breakdown posts & earnings, 1-page “My Opportunity Map”.
Week 2: Content Psychology
Theory: Why people watch content, Attention economy, Hook concept (first 3 seconds).
Practical & Output: Write 10 hooks daily, recreate viral reels (script), 20 hooks + 3 scripts.
Week 3: Storytelling System
Theory: Story frameworks: Problem→Solution, Before→After, Emotional triggers.
Practical & Output: Write 5 reel scripts, record 2 simple videos, 2 reels posted.
Week 4: Personal Brand Basics
Theory: Personal branding, Niche selection, Positioning basics.
Practical & Output: Choose niche, Optimize Instagram profile, Personal brand page setup.
MONTH 2 – PRODUCTION (SHOOTING)
Week 5: Camera & Mobile Basics
Theory: ISO, shutter, aperture, frame rates & resolution.
Practical & Output: Shoot same scene in 3 styles, 3 practice videos.
Week 6: Lighting Mastery
Theory: Natural vs artificial light, Key light, fill light.
Practical & Output: Shoot in window light & basic studio setup, before/after comparison.
Week 7: Composition & Cinematics
Theory: Rule of thirds, Angles & movement.
Practical & Output: Shoot cinematic sequence, 1 cinematic video.
Week 8: Script to Shoot System
Theory: Planning content, Shot listing.
Practical & Output: Plan + shoot 3 reels, 3 reels ready.
MONTH 3 – EDITING & CONTENT SYSTEM
Week 9: Editing Basics
Theory: Timeline, cuts, pacing.
Practical & Output: Edit simple reel using CapCut, 2 edited reels.
Week 10: Advanced Editing
Theory: Retention editing, jump cuts, zooms.
Practical & Output: Edit viral-style reel, 2 high-retention reels.
Week 11: Sound & Emotion
Theory: Music vs SFX, Emotional impact.
Practical & Output: Add SFX to video, 1 cinematic edit.
Week 12: Pro Workflow
Theory: Color basics, Export settings.
Practical & Output: Intro to DaVinci Resolve, Final portfolio edit.
MONTH 4 – MARKETING + MONEY
Week 13: Content Strategy
Theory: Content pillars, Consistency system.
Practical & Output: Create 30-day content plan, Content calendar.
Week 14: Social Media Growth
Theory: Instagram algorithm, Hashtags, Timing.
Practical & Output: Post 5 reels, Engagement tracking.
Week 15: Ads & Funnels
Theory: Meta Ads basics, Funnel concept.
Practical & Output: Create ad creative, 1 campaign setup.
Week 16: Freelancing & Income
Theory: How to get clients, Pricing strategy.
Practical & Output: DM outreach, Portfolio creation, First client attempt.
MONTH 5–6 – INTERNSHIP
Goal: Make students client-ready by handling real projects.
- Weekly tasks: 3–5 posts + 1 edit + Strategy input
- Final Output: Portfolio, Case study, Confidence